Source: http://pennsylvania.aoa.org/x8052.xml
WebSystem2, POA’s newest practice enhancement program is an innovative tool that increases your patient retention, generates new-patient referrals and maximizes the return on any profit center in your practice. Websystem2’s full-color, online patient newsletter, Focus on Health, is easy to use, inexpensive and virtually automatic! Heighten reader interest by including both vision-related and general-health colorfully formatted articles including professional graphics and illustrations. Quickly add articles to your newsletter that promote specific profit centers in your practice by selecting prewritten articles from a menu or, if you prefer, write your own. The newsletter can be linked to your office Web site and any other Web sites you wish. A “custom content” feature lets you inform patients about new office hours, new staff, products and services you are offering, special promotions … anything you want! The newsletter is fully personalized to you and your practice. From your patient’s perspective, it comes from you.