The Keystoner

Your Voice for a Strong Optometry - The Keystoner is published in an electronic format six times a year.

The Keystoner is generally distributed the first week of the first month in a combined edition (i.e., January/February is generally distributed the first week of January.) Publication time may be delayed and/or issues may be skipped or combined without notice. Circulation: approximately 1,350.


  • January/February issue (December 10)
  • March/April issue (February 10)
  • May/June (April 10)
  • July/August (June 10)
  • September/October (August 10)
  • November/December (October 10)

Classified Ads

POA members: Free of charge.

Non-members: $1 per word with a $25 minimum. Numbers count as one word (i.e. "PO Box 3312, Harrisburg, PA, phone (717) 233-6455" equals seven words). Punctuation does not count as a word. Classified ads will be published in eight-point type or larger, on a space-available basis, and are typeset in sentence format. (ALL CAPS, bold, italic and underline are not available.)

All classified ads must be submitted in writing via email to

Please indicate if you wish to place a blind listing. Names, phone numbers, and addresses do not appear in blind classified ads. Please indicate where you would like the POA to send your responses.

Display Ads

Please download our Rate Sheet for information on display ads.

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The Keystoner is published as a member benefit by the Pennsylvania Optometric Association. The POA reserves the right to reject any advertising copy. Contact Kelsey Rodkey, editor, or Jennifer Keeler, CAE, executive director.

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